On March 27, the Boca Raton Chamber of Commerce announced a new chapter in its more than 70-year history, unveiling a refreshed brand identity and a new name: Boca Regional Chamber. The evolution reflects not only the Chamber’s continued growth, but also Boca Raton’s emergence as a dynamic economic hub whose business influence extends well beyond city limits.

The rebrand reflects the Chamber’s continued growth and evolution into a truly regional organization serving businesses from Deerfield Beach to Boynton Beach and throughout South Palm Beach County and beyond. While the name is changing, the Chamber’s mission remains the same: to promote and sustain economic prosperity in our region.

“This rebrand is an expression of who we have become,” said Troy M. McLellan, CCE, President & CEO of the Boca Regional Chamber. “For years, our membership, programming, and advocacy have extended well beyond Boca Raton’s city limits. The name Boca Regional Chamber better reflects the regional business community we serve today and the collaborative future we’re building together.”

As Boca Raton continues to experience tremendous population growth, business investment, and regional influence, the Chamber’s role has expanded in step. What began as a city-focused organization has organically evolved into a connector for businesses across South Palm Beach County, responding to where commerce, talent, and opportunity are moving.

Founded in 1952, the Chamber is a 501(c)(6) not-for-profit organization and is the largest chamber in Palm Beach County, representing nearly 1,500 member companies and more than 100,000 employees. Over the decades, the organization has enabled businesses to thrive through leadership development, networking opportunities, innovative business programs, education, and meaningful community involvement.

A pivotal moment in this evolution came in 2019, when the Boynton Beach Chamber of Commerce merged with the Boca Raton Chamber of Commerce. The consolidation mirrored the realities of a rapidly growing region, creating a unified organization better equipped to support businesses operating across city lines in an increasingly interconnected economy.

The merger strengthened economic development and job creation in both cities by increasing collaboration among businesses and fostering stronger regional partnerships — a model that reflects a broader national trend of chambers combining resources to better serve their members and regional economies.

The newly unveiled logo and visual identity are designed to honor the Chamber’s legacy while signaling momentum, inclusivity, and regional leadership. Members and the broader community will begin to see the new branding rolled out across digital platforms, communications, and events in the coming weeks.

“As professionals and business leaders, we all have a stake in the success of this region,” added McLellan. “The Boca Regional Chamber brings people together to amplify voices, strengthen relationships, and create an environment where businesses can grow, invest, and succeed.”