About

Lynn Lessell is the award-winning Identity Coach and founder of Itz Why LLC, specializing in deeply personalized coaching that empowers professionals to unlock their full potential and take back control of their lives. Leveraging extensive experience in business management, emotional intelligence, and adaptive coaching, Lynn helps clients navigate stress, rediscover their true selves, and achieve the clarity and confidence needed for a high-quality lifestyle transformation. Through services like customized concierge coaching, her flagship “ME” Monday^® Method, and IPP Inner Power Partners®, Lynn offers compassionate support, active listening, and expert guidance designed to help clients gain self-awareness, break free from habitual stress, and build strong, fulfilling relationships in both personal and professional spheres.

Lynn’s coaching approach stands out for its empathetic, detail-oriented style and her ability to “hear” the underlying issues that clients may not even realize are holding them back, guiding them to revelation and lasting change. As the Identity Coach, Lynn’s mission is to be the supportive mentor she once needed herself, equipping individuals with the tools to ask, “Who am I, and what do I want?” and helping them rediscover who they’ve always wanted to choose to be.